Why don't I see diversity of model sizes in your photos?
We would surely like to try it and have debated it internally, but there are some practical problems we face:
- Finding good, professional size models is very difficult in Jaipur, India. Finding a diverse set of professional models is even tougher.
- Sample Creation is a very long & thorough process. Size, drape & fit trial is a very critical part of this process. At the design stage, we aren't sure which size model will be available for the photoshoot. So as a convenience, we make samples in sizes 32, 34, or 36 as models in these sizes are readily available, and their body proportions do not vary that much from model to model.
- Let's say we create samples in size 46", with a particular height. If a model (in that size) isn't available at that time, getting another model in that size with similar body proportions (across the shoulder, around arms, armhole, height, body shape, etc.) is extremely unlikely as these parameters vary a lot, across the size spectrum.
- We did a survey and found that our customers are more interested in getting clothes in their size and height at the right price. They seemed less concerned with the shape and size of the models we use. Some of them commented that having a select few items shot on plus-size/petite/tall/skinny models is counteractive for the brand, as all items are available in every size & height (not just plus/petite/tall/skinny). Brands that sell only a small part of their collection to plus/petite/tall/skinny women tend to get their photoshoots done with models of their target demographic.
- We are not a plus-size/petite/tall/skinny ONLY brand. We are a new-age apparel house catering to a wide size & height market.
We seem to be the only designer apparel brand in the world that is:
- Introducing 30+ fresh, handcrafted, and honestly priced designer styles every week, in eco-friendly fabrics with a minimal and functional design aesthetic.
- Offering everything in 23 Size and 3 Height options. Similar brands offer 5 sizes, while we offer 69.
- Shipping to 154 countries with delivery in 7 business days, with Free Shipping & Easy Returns and Exchange Policy.